Here's the training every new manager should get.
Make the move from a great individual contributor to an effective manager with The New Manager Academy.
Turn yourself into an effective, high performing manager with this comprehensive training course specifically created for new managers at digital agencies.
I wish more managers I came across in the past took this course. Paddy goes into a lot of detail, providing cheat sheets, videos, and additional resources for us to refer to later. I wish more managers I came across in the past took this course. Some people are natural leaders; others need guidance which is exactly what The New Leader’s Playbook does. I highly recommend this course to anyone who works in a team even if they are not a leader yet. It will help you communicate better with your colleagues and set you up on the right path to becoming a manager.
Hey, you got promoted! 🎉
That’s awesome. And scary.
Because what’s expected (and needed) of you at work from now on is going to be vastly different from what’s been expected of you so far.
You’ve worked your way up through the ranks at your agency to where you are now.
But guess what…
What got you here, won’t get you there.
82% of managers who enter management positions have not had any proper management and leadership training – they are “accidental managers”.
Now, you need to learn how to manage a team at your agency 🙈
Agencies are unique environments. They’re tough, fast-paced and you don’t have a whole lot of time to settle into your new role as a manager.
How do I know this?
I ran my own digital agency for ten years. I worked at two agencies before this for eight years. I know the challenges that you’re facing very, very well. I’ve been there.
I’ve asked myself questions such as:
How do I grow and maintain a high-achieving team?
So you can get the best out of your employees and help them develop their careers while adapting to each of their strengths, weaknesses, and personalities.
How will I build in trust and communication?
So you can coordinate between teams that don’t often talk to each other (side note, why is this always Sales and Marketing?).
How can I give constructive, practical feedback?
So you can help your team improve, deliver better work and be more engaged with their roles without making them feel confused or resentful of your feedback.
How should I deal with underperforming team members?
So you can address underperformance issues quickly and effectively, leading to someone having the chance to improve and deliver better work.
How can I balance leading my team whilst working on my own clients?
So you can give useful performance reviews to a team member who has potential, but isn’t quite cutting it.
How do I keep on top of day-to-day issues and provide support to my team when they need my help?
So you can keep your finger on the pulse of the team, give them time but also space to perform.
… while still accomplishing your own client work
Oh yes, there’s more. 😅
Your new management role will more than likely involve the big-picture thinking and strategic expertise that made you stand out as a potential leader in the first place.
But with all of the responsibilities that come with managing a team, how the heck are you supposed to carve out time for your own clients who won’t magically disappear when you become a manager!
As a manager with several years of experience, I found The New Leader extraordinarily insightful and helpful. A lot of my career has been 'learn on the job,' and this course affirmed some of the techniques I have instinctively used but has also taught me much more. It is a comprehensive course, which means a significant time investment, but ultimately the takeaways are invaluable.
The New Manager Academy is your bridge between being an excellent individual contributor to being an excellent manager
This at-your-own-pace online course will walk you through the fundamental skills that you need to learn quickly in order to make the best start possible as a new manager. It’s specifically designed for new managers working at agencies who are pulled in lots of different directions and don’t have masses of time for their own personal development.
Inside you’ll find 46 bite sized lessons, spread over five modules, with dozens of video explainers – all designed for you to absorb quickly into your day-to-day role. Not to mention downloadable cheatsheets, frameworks and templates which you can use straight away. At the end of each module, you can test your knowledge with a quiz and then come back to the material anytime you want.
The New Manager Academy will help you build your management skills from the ground up and become the leader your team loves.
What you'll get:
Hours of videos
Each module contains explainer videos, helping you along your journey and showing you exactly where to focus.
Problem Solving Frameworks
To get you up to speed quickly. you can download and start using my tried and tested frameworks for tricky situations.
Actionable Cheatsheets
You have a lot to learn quickly. You'll get easy to follow cheatsheets that you can keep in your back pocket, ready to use.
Copy and Paste templates
Literally - copy and paste them and start using straight away. Everyone from one-on-one meetings to feedback templates.
46 lessons across 5 modules
Comprehensive, yet actionable and easily digestible modules for the busy (I know) agency manager.
Interactive Quiz questions
At the end of each module, you can test your knowledge with a series of questions and revisit anything you're not sure about.
Master the fundamental pillars that every new manager needs.
Everyone takes a unique path to leadership. And everyone brings their own aptitudes and challenges to their new role.
That’s why The New Leader is designed to be flexible. Start the training modules in any order you want, and focus on developing the skills you — and your team — need today.
You’ll learn about…
Module 1 – How to Create Engaging Personal Development Plans
Every single member of your team needs to know what the next step in their career is. You’ll learn how to create a personal development plan that gives your team clear progression, along with a bunch of cheatsheets and templates to get you started straight away.
Module 2 – How to Deliver Effective Feedback
Every manager I’ve ever worked with has struggled to deliver feedback at some point or another. You’ll learn the importance of feedback, how to cater feedback to each situation that you face, and be given a bunch of feedback frameworks that help you deliver feedback effectively.
Module 3 – How to Deal with an Underperforming Team Member
At some point, you’re going to have a team member who isn’t performing to the required standard. You’ll learn how to address this problem and work with your team member to help them improve. You’ll also learn how to approach letting someone go if they don’t improve.
Module 4 – How to Run Effective One-on-One Meetings
The ability to run effective one-on-one meetings is a superpower for managers. If you get them right, EVERYTHING else you’ll encounter becomes much easier. You’ll learn how to run them effectively and be able to download templates and cheatsheets to use immediately.
Module 5 – How to Stay Productive Whilst Managing a Team
When you become a manager and work at an agency, you’ll almost certainly still have clients to manage. This is a huge challenge for new managers – you suddenty have a LOT more to do and think about. You’ll learn how to get things done whilst managing your new team.
Paddy’s The New Leader course is great training for agency leaders of any kind — individual contributors, aspirational managers, new managers, and even experienced ones. We’ve applied these trainings to our agency and seen measurable improvements across the board.
Developed by an Experienced Agency Manager - Paddy Moogan
Before creating The New Manager Academy, Paddy was co-founder of Aira, a digital marketing agency known for it’s culture and focus on helping people develop their careers. It was during his time at Aira that he sought out training for his fast growing team of managers.
He didn’t find anything that catered to the fast-paced and unique world of agencies.
So he built a manager training curriculum himself.
That curriculum has since grown massively and now forms the basis of The New Leader.
His guidance has been featured by some of the leading digital marketing publications, including:
Paddy is a brilliant leader, mentor and friend. We worked together on a number of projects, from having Aira support me as our Digital PR agency during my time at Zoopla to collaborating together on a number of Women in Tech SEO initiatives including our recent State of Technical SEO Report. Paddy is one of my go-to people when it comes to career decisions as well as constructive feedback on conference talks and industry articles. I’m excited about this course, it’s something that’s much needed in our industry.
OKAY, I WANT THE TRAINING. HOW MUCH IS IT?
Just $150 for guidance
that will change your career.
I (Paddy) thought long and hard about how to price a course for New managers.
On one hand, it’s basically the expertise and experience I’ve gathered over a decade of running an agency, distilled into practical training and tools for new managers. That’s worth a lot!
On the other hand, I want this training to be accessible to as many managers as possible, especially those without training budgets who may pay personally for their own courses.
That’s how I arrived at $150 for lifetime access. It’s not cheap, but it’s still accessible. So whether or not your company will pay for this course or you invest in your own career personally, you can become a top-tier manager.
Want your boss to buy you access? Just send them this email.
Ready to invest in your career?
I can say, hand on heart, that Paddy is one of the greatest managers I've ever had the pleasure to work with. While he managed me only for a brief time in the grand scheme of things, his kind and human-led approach has left a long-term impression on me and, to this day, influences my own people-first management style. The world would benefit hugely from having more Paddy-shaped managers!
FAQs
Do you offer refunds?
Yes. If you go through the course in full and don’t think it was valuable, just email me within 14 days of purchase for a full refund. (I may ask you some questions to understand how I can make the course better, but I’ll never refuse your refund request.)
Do you offer group discounts?
Yes. Group discounts start at five seats or more. Please email me with the number of seats that you’d like and I’ll get right back to you with discounted pricing.
I am a manager, but don't work at an agency, is this course for me?
I’m confident that even if you’re not a manager at an agency, you will get heaps of value from my course. The fundamentals of leadership and management are the same and I focus on these a lot throughout. My personal experience has always been agency-side, which is why I played to this strength and experience when writing the course. If you’re not sure and would like to share details of your current role with me, you can drop me an email and I’ll give you an honest take on whether you’ll get value or not.
I'm not yet a manager, but would like to be, is this course still useful?
Absolutely! In fact, you’ll be ahead of the curve by taking the course now because most managers don’t receive any formal training at all before they get promoted. So if you take the course now, you’ll be in a much stronger position when the time does come for you to manage people. Not to mention, you can show your boss that you’ve taken the initiative to complete this course and prepare yourself as much as possible.
Who is this course ideally for?
The absolute ideal person for this course is a new manager at a digital agency. In truth, any manager who wants to level up their skills will get value from this course. If you don’t, I offer a 14 day money back guarantee (see FAQ above) if you don’t get any value.
Does the course include one-on-one time with you?
This course is designed to be self-paced and self-directed. So it doesn’t include one-on-one coaching with me, but if you have questions as you move through the course, you can email me and I’ll always get back to you.
Can you help me convince my boss to buy it for me?
I know that some bosses take some convincing. So I’ve written this email draft which you can copy and paste to send to them. Or just go ahead and buy the course and submit a reimbursement request. It’s worth it.
Do you offer Purchasing Power Parity?
I don’t have the systems to automate this at the moment. But if you’re an international customer and this is out of your price range, please email me with your location and some details of your situation.