Here's the training every manager should get.
Becoming an effective manager
doesn’t have to be guesswork –
and you don’t have to “learn it the hard way”.
Management Mastery: From Good Manager to Great Leader
16+ training modules to transform you into the manager that you wish you’d had.
David Sottimano
Search Consultant
“Where it seems like most employees’ goal is to progress toward management, I prefer to focus on the work rather than administrative duties. Personally, progression is measured by improvement in quality of work, deepening expertise, client retention and financial incentives. The closest, non defamatory definition to describe myself would be a disruptor, which by all accounts are notoriously to manage yet tend to be some of the highest performers.”
Hey, you got promoted!
That’s awesome. And scary.
Because what’s expected (and needed) of you at work from now on is going to be vastly different from what’s been expected of you til now.
Your talent, drive, and focus got you this far — but leadership is a very different beast, and you’d prefer to tackle it with practical guidance than guesswork.
JUNIOR
SENIOR
You are here!
LEADER
Leadership is an entirely different skillset, and you’re right to want support.
Because nothing will tank project success and team morale (not to mention your own personal fulfillment) faster than trying to manage a team without the right approach.
David Sottimano
Search Consultant
“Where it seems like most employees’ goal is to progress toward management, I prefer to focus on the work rather than administrative duties. Personally, progression is measured by improvement in quality of work, deepening expertise, client retention and financial incentives. The closest, non defamatory definition to describe myself would be a disruptor, which by all accounts are notoriously to manage yet tend to be some of the highest performers.”
You need
to understand how to manage a team…
Being a manager (or leader, or boss — whatever you want to call it) means you’re now responsible for taking on the big, complex questions whose answers lie behind every truly successful in-house team or agency.
AKA *not* the companies with a revolving door of unsatisfied clients and a 1-star rating from former employees on Glassdoor.
How do I grow a successful, high-achieving team?
So you can get the best out of your team and help them develop their careers while adapting to each of their strengths, weaknesses, and personalities
How should I resolve conflict?
So you can address differences of opinion without offending (and losing) critical team members — or destroying their respect for you in the process
How will I build in performance and communication?
So you can coordinate tight deadlines between accounts and creative/technical teams (without disappointing the client)
How can I encourage improvement?
So you can give useful performance reviews to a team member who has potential, but isn’t quite cutting it
How can I give constructive, practical feedback?
So you can translate vague client feedback into action items for your junior team member (without having to expand the scope)
How do I keep projects moving, especially with a remote team?
So you stay on top of your many shifting responsibilities, even across time zones and employee/contractor inputs
…while still accomplishing your own deep work
Oh yes, there’s more. 😅
Your new leadership role will also more than likely involve the big-picture thinking and strategic expertise that made you stand out as a potential leader in the first place.
But with all of the responsibilities that come with managing a team, how the heck are you supposed to carve out time for your own deep work?
Meet Management Mastery:
Your comprehensive guide
to become an effective leader
Your course includes 16+ modules on the work of leadership
with both video and written components, AND cheat sheets to help you skip the messy middle.
Created by agency founder, coach and mentor (and manager to 100s of people):
Paddy Moogan.
Here’s a pre-written email that will get your boss to buy it for you
David Sottimano
Search Consultant
“Where it seems like most employees’ goal is to progress toward management, I prefer to focus on the work rather than administrative duties. Personally, progression is measured by improvement in quality of work, deepening expertise, client retention and financial incentives. The closest, non defamatory definition to describe myself would be a disruptor, which by all accounts are notoriously to manage yet tend to be some of the highest performers.”
Your boss is gambling on you.
As we all know (*cough* from having bad managers *cough*), creative and technical skills don’t always translate to leadership skills.
The talents and experience that make you a superb graphic designer, sharp copywriter, organized account manager, or
good at any other role don’t guarantee that you’ll be
an effective leader upon promotion.
Yet most companies promote from within and hope for the best. 🤞
What if they could equip you not just with confidence, but with real training? Without having to spend their own time or resources helping shape you as a leader?
Management Mastery is a simple, straightforward way to ensure you live up to the potential your higher-ups see in you.
No, there are no silver bullets.
Yes, you can learn everything in Management Mastery through experience, trial, and error.
But if you’d like to radically reduce your errors, and fast-forward
to being the best leader you can be…
Newly promoted, or next in line?
Click here to send a persuasive email to
your boss so your agency will buy you
Management Mastery
Management Mastery is the bridge between being an excellent individual contributor and leading a team of excellent individual contributors.
Every module in Management Mastery is based directly on more than a decade of experience managing people and leading them through good times and bad. Along with building teams of people who became successful managers in their own right.
What you’ll get in this 16+ module program
16 Modules Covering Every Aspect of Management
Don’t call it a Bible (but you can if you want). The course is a rich, detailed resource that you can refer to on-demand, whenever you need it. Read, watch, and come back later when that tricky situation arises and you need a refresher on how to handle it.
Hours of Video (soon to be even more)
Every module comes with a video explainer and you'll also get access to processes, examples of handling tough conversations and much more.
Problem-Solving Frameworks
Sometimes it’s not a matter of getting the right answer, but thinking about the problem the right way. Get the exact systems and frameworks that effective leaders use to solve their most urgent, high-ROI problems.
Agency Leadership Cheat Sheet
You’re gonna love these!
These easily reference-able TL;DRs will help you keep key learnings top-of-mind and ready to use.
Templates & Scripts
Performance reviews. Firing. Giving and receiving feedback. Most leaders say these are the toughest things they have to do every day. With these templates and scripts, you can make these challenging discussions straightforward — and never wonder what to say next.
David Sottimano
Search Consultant
“Where it seems like most employees’ goal is to progress toward management, I prefer to focus on the work rather than administrative duties. Personally, progression is measured by improvement in quality of work, deepening expertise, client retention and financial incentives. The closest, non defamatory definition to describe myself would be a disruptor, which by all accounts are notoriously to manage yet tend to be some of the highest performers.”
Created for leaders by an old experienced leader
Management Mastery is Paddy Moogan’s latest passion project, although he hates that term.
Paddy has been working in digital marketing since 2004 and in the agency world since 2007. More recently, he was co-founder of digital marketing agency Aira for 10 years, growing the team and overseeing culture, people and managers.
Paddy’s guidance has been featured by some of the leading digital marketing publications, including ->
What peers & former colleagues say about Paddy
David Sottimano
Search Consultant
“Where it seems like most employees’ goal is to progress toward management, I prefer to focus on the work rather than administrative duties. Personally, progression is measured by improvement in quality of work, deepening expertise, client retention and financial incentives. The closest, non defamatory definition to describe myself would be a disruptor, which by all accounts are notoriously to manage yet tend to be some of the highest performers.”
A quick note from Paddy
Hi there,
I’ll get right to it: I didn’t get any training at all when I first became a people manager. It turns out, I’m not alone. 82% of managers are promoted and received zero training on how to perform well in their new role.
I want to change that.
I believe that effective managers are the key to successful, engaged people. And I believe that for a company to succeed, it needs happy, engaged and motivated people. Most companies are simply people working with people. If we get that right, everything else becomes a lot easier.
That’s why I created Management Mastery.. It’s the comprehensive course I wish I’d had when I was helping build my agency and when I first became a manager. And now it’s yours.
Cheers,
Paddy
Jess Champion
Search Consultant
“I can say, hand on heart, that Paddy is one of the greatest managers I’ve ever had the pleasure to work with.
While he managed me only for a brief time in the grand scheme of things, his kind and human-led approach has left a long-term impression on me and, to this day, influences my own people-first management style. The world would benefit hugely from having more Paddy-shaped managers!”
Master the key pillars
of effective management & leadership
Everyone takes a unique path into leadership. And everyone brings their own, different aptitudes and challenges to their new role.
That’s why Management Mastery is designed to be flexible. Start the training modules in any order you want, and focus on developing the skills you — and your team — need today.
You’ll learn about
Accountability
Hiring Talent
Productivity
Onboarding
Managing Email
Promotions
Dealing with Underperformance
Effective Decision Making
Effective Meetings and Check-ins
Dealing with Conflict
Effective Communication
Personal Development
Managing a Remote Team
Deep Work and Focus
Giving and Receiving Feedback
Managing Strengths and Weaknesses
OKAY, I WANT THE TRAINING. HOW MUCH IS IT?
$499 for guidance that will change not just your career, but the entire trajectory of your company
I (Paddy) thought long and hard about how to price
Management Mastery.
On the one hand, it’s basically the expertise and experience I’ve gathered over a decade, distilled into practical training and tools for Young Paddy and others like him. That’s worth a lot!
On the other hand, I want this training to be accessible both to current leaders, and to digital specialists who plan to start their own business.
That’s how I arrived at $499: less than the cost of most digital marketing conference tickets, with much, much more actionable knowledge (and no need to take notes).
(It’s also less than half of your bimonthly paycheck, if you’re being compensated at a leadership level.)
Management Mastery is well worth the investment.
If your boss or C-suite disagrees, and doesn’t want to invest
in you, just send them this email.
Ready to invest in your career?
$499.00
Areej AbuAli
Head of SEO, Papier
“Paddy is a brilliant leader, mentor and friend. We worked together on a number of projects, from having Aira support me as our Digital PR agency during my time at Zoopla to collaborating together on a number of Women in Tech SEO initiatives including our recent State of Technical SEO Report.
Paddy is one of my go-to people when it comes to career decisions as well as constructive feedback on conference talks and industry articles. I’m excited about this course, it’s something that’s much needed in our industry.”
Great leaders
create themselves
Leaders aren’t born, and they don’t become great by accident.
There’s a real path to developing the skills you actually need to become the effective, capable, respected leader of a successful team.
You don’t have to “earn your lumps” or wait until you run into a tricky, sticky this-will-affect-actual-humans problem in your new role. You can level up your skills now.
Here’s the way ->
FAQs
Do you offer refunds?
Yes. If you buy the course and genuinely don’t find it useful, just email me within 14 days of purchase and I’ll issue a full refund. I may ask for some feedback on what I could have done better, but that’s all I’d ask.
I’m not a manager yet, is this the course for me?
Yes, 100%. In fact, you’ll be ahead of the game by starting to learn about being an effective manager prior to actually managing a team.
Do you offer discounts for multiple seats?
I do. Simply drop me a message and I’ll send you pricing for multiple seats.
I am a manager but don’t work at an agency, is this the course for me?
Yes. Whilst my own experience is very much the agency world, the fundamentals of management are exactly the same.
Do you have something that I can send to my boss?
I do. You can copy and paste this email and send it to your boss to ask for budget for the course.