The Manager's Roadmap:
Navigating Your Path to
Leadership Excellence

A curated collection of over 100 essays from Paddy Moogan, Founder of The New Leader.

Spread over 13 chapters, this in-depth, actionable ebook takes you on the journey from newbie managers through to experienced leader.

We’ll start with how you can make the transition from an individual contributor to being a manager of people, probably your former peers!

Then we’ll move onto the fundamentals of being an effective manager and finish with how you can become more than a manager – a respected leader.

82% of managers who enter management positions have not had any proper management and leadership training – they are “accidental managers”.

Master the fundamental Skills that every new manager needs.

So, the chances are that you’ve had little or no training so far in how to be a manager. We’re going to fix that over the course of 13 chapters, structured to help you on your journey towards being a great leader.

Each essay and chapter is written to be actionable immediately, enabling you to have a real, tangible impact on your current role as a manager.

Here is what you’ll learn about…

How to Step Into Leadership With Confidence
Navigate the critical first months as a new manager, build trust quickly, and handle the tricky shift from peer to leader.

Learn the Core Skills That Matter Most
Learn the four foundational habits that make great managers – from effective one-on-ones to productive delegation and feedback.

Communicate Clearly and Manage Tough Conversations
Gain proven tools to give feedback, tackle underperformance, and lead difficult discussions with empathy and impact.

Build a High-Performing, Accountable Team
Discover how to create a culture of ownership, manage expectations, and avoid the pitfalls that undermine performance.

Grow Careers and Retain Great People
Support your team’s development, handle promotions and pay conversations, and create a supportive environment.

Lead With Balance, Even in Uncertain Times
Whether you’re remote, overwhelmed, or stepping into more strategic leadership, you’ll find practical guidance for staying grounded, resilient, and effective.

Written by an Experienced Agency Manager - Paddy Moogan

Before starting The New Leader, Paddy was co-founder of Aira, a digital marketing agency known for it’s culture and focus on helping people develop their careers. It was during his time at Aira that he sought out training for his fast growing team of managers.

He didn’t find anything that catered to the fast-paced and unique world of agencies.

So he built a manager training curriculum himself.

That curriculum has since grown massively and now forms the basis of The New Leader.

His guidance has been featured by some of the leading digital marketing publications, including:

Paddy Moogan

FAQs

Do you offer refunds?

Yes. If you read the book in full and don’t think it was valuable, just email me within 14 days of purchase for a full refund. (I may ask you some questions to understand how I can make the book better, but I’ll never refuse your refund request.)

For sure. It’s a great way to invest into your future role and start learning as soon as you can. 

Honestly, the book covers lots of different areas of management, so whether you are a complete newbie or an experienced leader, I think that you’ll still find the book useful.

Not right now. The book is only available for digital download in PDF format.

It’s 13 chapters and just over 100,000 words. So it’s a big one! I recommend reading the chapters that interest you the most and then coming back to others in the future.

I don’t have the systems to automate this at the moment. But if you’re an international customer and this is out of your price range, please email me with your location and some details of your situation.

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